In 2013, Brand IQ created its proprietary personalized video platform PIVOT 1.0 and launched its inaugural client, The University of Pittsburgh. Personalized video, also called dynamic video offers unlimited possibilities. What's the difference between regular video and dynamic video? With regular video nothing can change after the video has been rendered/exported– it’s the same video regardless of who is watching it. Personalized video changes based on the individual you send it to! The PIVOT platform lets you change text, images, audio, skip sections, reorder sections, and much more. These changes happen seamlessly and unnoticeably while the person watches the video. Take a look at a few examples and see one of the most effective engagement and recruitment tools to add to your outreach. The technology is great, the videos are cool, but the results are downright amazing!