From market research to advancement strategy to production of video, digital, and print communications vehicles, Brand IQ offers a full suite of marketing services to meet institutions where they are, whether it's developing a brand from the ground up or breathing new life into an existing one.
Research
- Brand Awareness & Perception Surveys
- Focus Groups
- Depth Interviews
- Geoanalytics Studies
- Competitor Analysis & Environmental Scan
- Concept Testing Surveys
- Town Hall Sessions
Strategy
- Brand Messaging Platforms
- Brand Launch Campaigns
- Brand Marketing Plans
- Enrollment Management Strategy
- Communications Audits
- Development & Alumni Relations Communications Plans
- Athletic Program Strategy & Execution
Media
- HD Video Production
- Motion Graphic Design
- Responsive Design
- Enterprise Websites
- Microsites
- Mobile Apps
- Brand Manuals
- Print Publications
- Visual Identity Programs
- Media Buying Plans & Advertising Services