Brand IQ Creative – BRANDS THAT INSPIRE. CREATIVE THAT WORKS.

WHAT WE DO

RESEARCH. STRATEGY. MEDIA. From market research to advancement strategy to production of video, digital, and print communications vehicles, Brand IQ offers a full suite of marketing services to meet institutions where they are, whether it's developing a brand from the ground up or breathing new life into an existing one.

RESEARCH

Brand Awareness & Perception Surveys
Focus Groups
Depth Interviews
Geoanalytics Studies
Competitor Analysis & Environmental Scan
Concept Testing Surveys
Town Hall Sessions

STRATEGY

Brand Messaging Platforms
Brand Launch Campaigns
Brand Marketing Plans
Enrollment Management Strategy
Communications Audits
Development & Alumni Relations Communications Plans
Athletic Program Strategy & Execution

MEDIA

HD Video Production
Motion Graphic Design
Responsive Design
Enterprise Websites
Microsites
Mobile Apps
Brand Manuals
Print Publications
Visual Identity Programs
Media Buying Plans & Advertising Services

Personalization

Personalized Videos, Dynamically Generated
Emotional Connection

WE GIVE YOU CONFIDENCE.

Watertight solutions that can survive the scrutiny of many audiences.

HOW WE WORK

RESEARCH FIRST. STRATEGIZE SECOND. A good brand doesn’t accept the status quo. We help campuses venture just a bit out of their comfort zones by providing a neutral forum for talking about tough topics; conducting research that provides strong, data-driven supports; and developing compelling marketing tools that stand out from the competition.

DISCOVER

While the exact elements vary depending on the size and scope of the project, Discovery typically involves both qualitative and quantitative activities. Our goal is to identify attributes and themes that are authentic to the institution, desired by target audiences, and differentiated from the competition.

INNOVATE

We don’t believe in making fancy widgets for the sake of making fancy widgets. Our recommendations are based on data, focused on solving specific problems, and designed to have a meaningful, memorable, and measurable impact.

DELIVER

From presenting concepts to launching videos, web sites, and advertising campaigns, our highly collaborative development and delivery process always includes testing to provide information for objective decision-making.

SUPPORT

At Brand IQ Creative, our mantra is “we meet you where you are.” We can fully execute a project or give you the tools you need to do it yourself. Usually, it’s a little of both. Our role is that of a long-term partner, stepping in when you need us and out when you don’t.

WE GIVE YOU INNOVATION. Brands and marketing tools that inspire and excite your internal stakeholders as much as your external ones.

Blog

We like to write as much as we like to practice law

Regulation

This is Today’s Liberal Arts

RAISING THE BAR Local school for hippie kids? Far from it. Our geodemographic analysis of UNC Asheville’s recruitment database revealed that one of its highest growth pockets lay in appealing to high-achieving students from upscale Read more…

Intellectual Property

Beyond the Bottom Line

A HOLISTIC APPROACH Ethically minded. Socially responsible. Globally engaged. After conducting focus groups and a survey of students, faculty, and alumni, these were the characteristics that dominated Brand IQ Creative Group’s research findings for Duquesne Read more…