In 2013, Brand IQ created its proprietary personalized video platform PIVOT 1.0 and launched its inaugural client, The University of PittsburghPersonalized video, also called dynamic video offers unlimited possibilities. What's the difference between regular video and dynamic video? With regular video nothing can change after the video has been rendered/exported– it’s the same video regardless of who is watching it. Personalized video changes based on the individual you send it to! The PIVOT platform lets you change text, images, audio, skip sections, reorder sections, and much more. These changes happen seamlessly and unnoticeably while the person watches the video. Take a look at a few examples and see one of the most effective engagement and recruitment tools to add to your outreach. The technology is great, the videos are cool, but the results are downright amazing!

The PIVOT 2.0 Platform
Advanced Personalized Voice
Full variable voice capabilities to address each recipient directly, communicate numbers, dates and other personalized elements as spoken voice content - available in multiple languages.
One-to-One Personalized Video Creation at Scale
Ability to create millions of unique videos per day. This allows you to send at any schedule that works best with your acceptance dates and communication plan.
On-Demand Single Video Creation
Simple input forms allow for immediate generation of one-off videos.
Batch Upload to Render Functions
Mass video render capabilities based on automatic or manual list uploads to secure FTP folders.
Custom Branded Video Player and Landing Pages
Institutional level branding directly on the video player and/or landing page. Colors, logos, contact information, fonts, buttons and more. Landing pages provide call-to-action buttons & links to foster engagement.
Personalized Poster Images and Animated GIF Thumbnails
Dramatically increase email click-through rates by using personalized images in outgoing email messages.
Embed Code to Play Videos on Your Own Secure Website
Option to maintain 100% control of the user experience by embedding video players directly in your site. Each personalized video plays within your own website.
Variable Video Scenes Per Viewer
Personalize each video with unique background scenes, segments or color palettes.
Email Campaign Automation
Allows us to send emails on your behalf or provide you with the ability to use your own communications platform.
Fully Programmable, Animated Interactivity
Supports interactivity directly within the video experience - especially important for videos played on mobile devices in full-screen mode. Links, buttons, forms and more.
Video Sharing to Social Media
Video player supports downloads, emailing and direct sharing of videos to social media platforms.
Advanced Analytics
View campaign and individual video results, including opens, views and clicks by timelines and geographic location.
Secure Customer Portals
Select or enter variable data elements to create individual videos, upload lists for bulk renders and view real-time data analytics.
Custom Requirements
Have specific needs for systems integration, security, reporting or other features? Our in-house development team can make it happen.
Security and Reliability
Industry-leading standards ensure a solid foundation in infrastructure and operational protection. Advanced threat protection, continuous monitoring, testing and auditing safeguard your data from both known and emerging risks while delivering a 99.9% uptime guarantee.