From market research to advancement strategy to production of video, digital, and print communications vehicles, Brand IQ offers a full suite of marketing services to meet institutions where they are, whether it's developing a brand from the ground up or breathing new life into an existing one.


  • Brand Awareness & Perception Surveys
  • Focus Groups
  • Depth Interviews
  • Geoanalytics Studies
  • Competitor Analysis & Environmental Scan
  • Concept Testing Surveys
  • Town Hall Sessions


  • Brand Messaging Platforms
  • Brand Launch Campaigns
  • Brand Marketing Plans
  • Enrollment Management Strategy
  • Communications Audits
  • Development & Alumni Relations Communications Plans
  • Athletic Program Strategy & Execution


  • HD Video Production
  • Motion Graphic Design
  • Responsive Design
  • Enterprise Websites
  • Microsites
  • Mobile Apps
  • Brand Manuals
  • Print Publications
  • Visual Identity Programs
  • Media Buying Plans & Advertising Services